This great sunny but still cold day I want to talk about the most popular drink of all the people on the planet – coffee. Well, what is it, coffee? You will tell me, of course this is a beverage, we usually drink it in the morning to get energy for the day, or on meetings, during visits, at parties, after a pleasant dinner espresso, for example, goes really good. And I will definitely agree with you. But why is coffee so amazingly popular? And I am not sure that the reason is in the energy that we get, especially admitting the fact that not all of us really get that energy. So, what is the main thing?
Coffee today is not just a beverage. It is a special ritual, a tradition, an important source of inspiration and an ideal reason for many different meetings and deals. Cause when we want to meet someone we will never say “Hey let’s meet for a cup of tea?”, it doesn’t sound good, right. The question “Don’t you mind meeting for a cup of coffee?” sounds more pleasant and holds a special atmosphere. And exactly this atmosphere is a real drug for us and we all the time come back to get another doze. Coffee and a good company (and perhaps there is no a different way) create this atmosphere, and every time we become a part of it. And of course we shouldn’t forget about the details that make this atmosphere unique. And here I am talking not only about coffee, it’s taste, but also about those details that usually remain hidden, but still remarkable. For example, the coffee cups. They shouldn’t be of flashy colors, nor of futuristic shapes and enormous sizes. Vise a versa, they should be more…ordinary. But at the same time genuine. They should emphasize the taste of the drink, and at the same time not distracting our attention from it. And exactly this idea brand Nespresso put into the creation of the new accessory line – Pure Collection. The ideal definition of lines, pure white glass with matt details, handy design and a minimal style – all of this not detracts from a degustation, on the contrary, makes it more pleasant and special. Cause precisely this is the main goal of Nespresso philosophy – to make your moments of a degustation the most comfortable and memorable.
Cappuccino cups Pure Collection
Photo credits Anna Polyakova