How to Approach the Youth in your Marketing Efforts
Millennials make up a significant portion of the population. Another considerable portion is then made up of the Generation Z members. The combination of those segments makes up about half of the total population we have. When you are in business, especially marketing, you have to consider this figure.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups tend to chase great experiences. The older generation tended to be more convinced by the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. There is a need to show them what impact and influence the experience of using your products and services will give them.
You need to focus more on online marketing. They are generations that have grown up using the intent and smart devices all the time. They are not familiar with spending time offline. You, therefore, have to take your marketing campaign to where they are. Social media platforms will replace all your print and traditional media options.
You also need to explain your brand to them. You cannot expect them to buy a product on the basis that it works. They first look at the vision and mission of the brand that presented the product to them. It helps if your brand is one that takes into consideration some of their major issues. They normally show concern for things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
You also need to adopt gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can initiate competitions all over the country in which customers attempt to outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
You will face some unique situations when marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
You can discover more marketing tips on this site.
This post topic: Advertising & Marketing