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Jan 24th

How To Offer A Great Brand Experience As A Startup
Some of the most iconic brands in the market don’t really offer anything different but they are what they are because of the kind of brand experience they have created. They have become so good at giving their customers an experience they will not forget and that is what sets them apart. There are brands whose logo is kind of cemented in the minds of so many people. Even if there were thousands other businesses offering the same goods or services, you would still remember these iconic brands and go for them anytime. You might say that these brands have been around for so long and therefore have that benefits because people have trusted them over the years. This doesn’t mean that startups cannot offer this great brand experience too.
If you focus on your brand logo and create something that stands out, you are on the way to creating that brand experience you are after. What do you feel when you look at your brand logo? Can you say that it is inspiring to look at it?Do you think your brand logo is something that would make people feel inspired or happy? You can bet on the fact that if you don’t get anything from your own logo, no one else will and it will end up being an afterthought. It is very important to find yourself experts to help you with your logo. You don’t want to do your own logo when you don’t have the skills to create an unforgettable logo. The idea is to create a brand logo that will be easy to remember and this should therefore be simple but also relevant and versatile.
You are looking at creating an unforgettable brand experience and the only way this is possible is if you really understand your target market. When you understand who your target market is, you are going to be able to check every box when it comes to providing them an unforgettable experience. You need to come up with customer profiles and this requires you to know all there is to know about the customer. This then helps you know what they would be looking for which then allows you to give them the best brand experience possible.
Another thing to do is follow the buyer’s journey. You should take the journey with the consumer on their way to buying a product. They first have to recognize that they need the product, then do their research on what is available in the market to finally finding that product. You should learn from the iconic brands in this way as to meet them at each and every step of their journey to buying a product or service. It is important to build loyalty from the very beginning so that you will retain these customers. Give them brand experience that inspires loyalty, this is how you retain customers.

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